Prajaktaraj / by Prajakta Mali

Creative Direction | Conceptual Shoot | Content Creation | Visual Storytelling

PrajaktaRaj is a distinguished brand specializing in authentic Maharashtrian heritage jewelry, founded by renowned actress Prajakta Mali. The brand offers a diverse range of traditional designs, including gold replicas, silver pieces, and exclusive gold collections, all meticulously crafted to celebrate and promote the rich cultural legacy of Maharashtra.

PrajaktaRaj aims to create awareness and encourage the proud adornment of 'Assal Marathmole Dagine' (authentic Maharashtrian jewelry). Their collections feature iconic pieces such as the Kolhapuri Saaj, Vajrateek, and Chinchpeti, blending traditional aesthetics with contemporary elegance. Since its inception in January 2023, the brand has garnered popularity for offering affordable jewelry with traditional designs.

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